On 14th March 2011 Finlay Connor and his Mum, Niki, were on their way to school.  A bus driver and a tractor driver had an altercation and as a result the bus surged forwards into Niki and Finlay.  Finlay suffered catastrophic head injuries and never regained consciousness.  Niki was seriously injured but survived and set up the Finlay Foundation to promote children's safety and keep his memory alive.

Nothing really feels like enough but by way of a small gesture I shall be subjecting myself to the humiliation (not to mention the bum ache and jelly legs) of a 1500m paddleboard, 40km cycle and 10km run on Oct 1st dressed as a daisy (the logo of the foundation) and all I ask in return is that you spare a few quid to help Niki and team continue their fantastic work.  Every pound you donate will be matched by the Vodafone Foundation (up to £350) and with a bit of gift aid thrown in we can turn a quid in your pocket into £2.25.  Go on, you know it makes sense.

This is what Niki says:
"We want to keep the memory and spirit of Finlay alive in a way that would be a fitting tribute to him. Finlay hated to see others upset, regardless of age, he would worry about them and try to make them smile. It is with this in mind that our aim was to set up a foundation that would bring smiles to children's faces. Through fundraising events and donations, we have provided play equipment, toys, art & craft materials, furniture, specialist sensory toys for children with brain damage and learning resources to hospitals, children's hospices and other charity run children's centres. We have also provided primary schools, nursery schools and cub/scout groups with high visibility vests with the emphasis on child safety. As well as all the above we have raised money for both The great Western air ambulance who airlifted me to hospital and The Wiltshire Air ambulance who airlifted Finlay"

Read all about here: http://www.finlayfoundation.co.uk