Every year the team of Area Managers & Andy on Region 3 at Iceland foods join colleagues across the business in raising money for the company’s great charity IFCF.

This year on Monday 12th July we are marking the 40th anniversary of our Regions longest serving Store Manager Kevin Hibbert by dressing up as Vikings and climbing the Glastonbury Tor 40 times. This is going to be not only a ridiculously fun event but extremely hard... make no mistake, athletes we are not! 

"That's amazing" I hear you say, "What a crazy idea" you're thinking... well, there's more. We will be carrying an effigy of the man himself at all times in recognition of his remarkable contribution to our company all in the name of good causes.

There will be a live stream of the event on the day.

 A bit more about the IFCF; Our mission is simple and clear. We want to make life better for people - families, adults and children, local and national. Thanks to your help we have donated over £30million, including £17 million through our 'Dementia: let's beat it' campaign.At present, like many of us our attention is focused on our local communities and supporting our most vulnerable.Please join us and let's keep on making a real difference! Thank you!