This year I have been working on organising the Little Black Dress Initiative in order to raise awareness of poverty and fundraise to support our community partner programmes.

Due to COVID-19 the original campaign was postponed and we have now adopted to bring awareness and fundraising to the forefront and help people most in need in London.

We wear black because 27% of Londoners live in poverty and coronavirus will place the greatest strain on people who are already vulnerable.

The LBDI COVID19 Poverty Appeal raises awareness of the impact of COVID-19 on poverty in London. While this is still an emerging issue, the challenges facing those in poverty are already increasing as we see growing demands on the foodbanks and additional needs for the homeless and those in refuges. 

For 4 days, I will be wearing a black dress or outfit as a symbol of solidarity in times of crisis; in recognition of all that London's volunteers & essential workers are doing; and to raise funds for those working with London's most vulnerable.

Here are 3 ways to get involved from home:

1) Let me know if you would like to to participate in the JLLs LBDI COVID-19 Poverty Appeal as we collectively stand up to raise awareness and funds for those in poverty!

2) Show your support by donating the equivalent of your daily commute, weekly coffee fund or a dinner out every pound helps.

3) Raise awareness of our work and our community partners stories by following, liking & sharing our posts on: #TheLBDI #JLstrong #thisJLLcan #CovidRelief #covidpoverty #teamLBDI.