We're passionate about perfume, especially when smelling good helps to do good. 2022 is an important year for The Perfume Shop and Alzheimer's Research UK, as we both turn 30 years old. To mark our amazing partnership and celebrate our 30th birthdays, we've set ourselves an almighty goal to raise more funds and awareness than ever before! We're incredibly proud to work with a vital charity like Alzheimer's Research UK, helping them to achieve their vision of a world where people are free from the fear, harm and heartbreak of dementia. To do this, we're taking on a series of challenges and organising a host of initiatives and events - check back here for updates and to donate. Please join us on our Feel-Good-When-You-Smell-Good mission and see how your support for our 30th birthday fundraising feats can help make breakthroughs possible.