Mike Hodgson tragically died in August 2015 aged 57 after suffering a sudden cardiac arrest whilst out biking near his home in the Lake District.
Mike spent his week between his work in London as co-founder of the gourmet yoghurt company "The Collective UK" and family life in Keswick.
In his memory his family and The Collective have joined forces with the charity "The Community Heartbeat Trust" to raise money to bring retired red telephone boxes back to life by placing life-saving defibrillators in them.
Mike's wife, children and brother along with colleagues from The Collective are cycling from Mike's home in the Lakes to The Collective HQ in Acton, London; an epic 350 miles with 20,000 ft of climbing over 5 days from 2-6 September. Along the way we'll be taking pit stops to visit 3 of the phone boxes we're fitting with defibs at Grasmere, Settle and Bakewell.
We have set a goal to raise enough money for at least 10 defib phone boxes nationwide, through fundraising from the ride and a special plum 'n' stem ginger Limited Edition yoghurt that launches at the end of August; 5p per tub sold will be donated to the CHT. Mike was a big fan of plum and so this one is for him!
Our campaign pays tribute to an amazing man and will help those who suffer a sudden cardiac arrest outside of hospital. Using a defibrillator instead of CPR alone can significantly improve the chance of survival.
If you fancy donning your lycras and joining Sara, Rosie, James, Chris and Katie at any point along their epic ride for Mike or just want to give them a cheer to help them on their way, then email email@example.com and we'll send you the details
Any support you can give in the way of donations would be hugely appreciated.
The Collective, The CHT and all the Hodgsons