We give 100%, so women can feel and #be100percent

The Bold is Beautiful Project is Benefit’s global philanthropy program and raises donations to support partner charity organisations that empower women & girls, helping them be BOLD, BELIEVE in themselves and ACHIEVE their full potential.

We believe a woman is at her most beautiful when she’s confident, empowered and strong, so we launched the Bold is Beautiful Project to spread this feel-good approach and empower women and girls throughout the UK. We support two great charities, REFUGE & LOOK GOOD FEEL BETTER. To date we have raised £1.7 million for these incredible charities, help us make it to £2 million by donating.

Look Good Feel Better (LGFB) is the only cancer support charity providing free support for people struggling with the visible side effects of cancer treatment. We run confidence boosting Workshops across the UK for people of any age, undergoing treatment for any type of cancer.We're dedicated to improving their wellbeing and self-esteem, and many beneficiaries feel LGFB helped them gain a sense of control and normality at a time when diagnosis and treatment had taken over their lives.