I'm Felicity, founder of Born Risky Apparel. It's always been important to me in building a brand that I use my platform to connect people, create a community, spread positivity and inspire people to believe in themselves. This is more important now than ever. I'm really excited about launching this project and hope it will bring some joy to everyone who get's involved!

3 years ago I was walking my dog and came across a message written on the ground in chalk that read 'WOW YOU LOOK GREAT TODAY!' I needed that message then more than ever and it's stuck with me ever since. That random act of kindness made me feel like I wasn't completely alone. I've always wished I could thank that person for making me smile that day. That has inspired this campaign and I really believe it can bring people together and instil some happiness when we need it most.

We understand how hard life can be in lockdown and throughout covid-19 along with the impact this can have on our mental health and we want to say you are not alone.

We're in this together ❤️

INSPIRE A SMILE PROJECT:

• POST A POSITIVE MESSAGE 
  From chalk on the street to lipstick on your mirror.
  Get creative & have fun with it! 
• TAG @bornriskyapparel
• NOMINATE 5 PEOPLE
• DONATE £2 ( if you can ) 
• USE   #inspireasmile
             #bornrisky
             #bornriskyinspireasmile

Remember when you post your picture to tag us @bornriskyapparel & include these points so we can reach as many people as possible:
-INSPIRE
-DONATE
-NOMINATE
-#INSPIREASMILE

Get everyone involved and just have fun with it! We can't wait to see all your messages! We'll share all of your posts on our page and spread the positivity as far as possible! Write a message to strangers on the street, your family, friends or even yourself! Compliment them, motivate them, write your favourite quote or just tell someone to have a great day! Post as many times as you like, it's all about making someone smile and you can't do that too much. 

It's important to share, talk and stay connected. This campaign can bring a moment of positivity to someone who really needs it and hopefully connect us all through a fun project in which our aim is to simply make someone smile.

Our tag line has always been 'Inspire Greatness' & for this campaign we aim to "inspire a smile".

We've kept our lines open on socials for anyone who just needs a chat. We'll also be sharing helpful contacts and support pages that can help you or someone you love.

- @bornriskyapparel

Sending love out to you all
Brighter days are ahead

Felicity, Born Risky