Saving wildlife starts with people Around the world, animals face extinction. But ZSL believes that helping wildlife starts with people. On the edges of national parks in Nepal and Kenya, people and wildlife live side-by-side. Both rely on the forests resources to survive. Poverty makes rural life tough and people are pressured to enter the forests for food, firewood and grazing space - damaging wildlife habitats. But with your support we can help these communities set up sustainable ways to make a living. Empowering them to feed their families, build independent futures, and protect the wildlife they live alongside. Saving wildlife starts with you Help us to give communities a helping hand to build bright secure futures and save rhinos, tigers and elephants while youre at it. Every pound raised For People, For Wildlife, before 31 December, will be matched by the UK government, up to £2million. Meaning your fundraising will go twice as far to help people and animals around the world