Whilst there are often common underlying causes of poverty, the combination of factors and circumstances of family requires an individualised response, starting with engagement and trust building activities in a supportive environment, typically through sport, active lifestyle and healthy eating programmes. Through listening and support, confidence and self-esteem grows, and as clients needs and circumstances are explored, they are referred to specialist support services in areas such as budgeting and debt management, benefit and housing advice, mentoring, employment skills, parenting skills, mental health and domestic violence support. By supporting the Action Against Child Poverty Campaign, you will be helping to make a significant difference to the lives of children and their families living in poverty in B&NES.