Thanks for taking the time to visit my JustGiving page.

When I created Florence James Collective (a creative content agency), I was creating a bubble to grieve and feel closer to my dad after he unfortunately passed away for a Stage 4 Glioblastoma brain tumour at the age of 45. He was diagnosed when I was 15 and I sadly watched him for 4 years deteriorate from a strong, intelligent and powerful man into someone barely recognisable. He lost his ability to walk, talk, speak and even eat but what he didn't lose was his strength and hope that it would all be okay. 

People often wonder where the name came from so here it is. Florence is my Middle Name and James is his. So it's a legacy created for Us. My dad also had a company called JessieJaimes. 

Since creating Florence James Collective 5 years ago, our brand has grown and I want people to know our story. I want people to understand the reason WHY we are so passionate and motivated to create beautiful moments and where it came from.  I remember saying to him when I was 16, Dad I want to be a boss like you and start my own business, and he said "righto Bub, let's put together a business plan". We may create just photos, but this is a legacy to keep him alive and for my dad to be proud of, proving to him that all he taught me has been remembered and actioned in FJC. 

I believe things happen for a reason and my dad would want me to share our story and help others. He was robbed the opportunity to grow old and bring awareness to this horrible terminal disease so we want to do our part in this world and be a voice for him too.  

Thank you 

Jesse