Our mission is to change the landscape of dementia forever. Our vision is a world without dementia. 

Our ambitions are: to reach every person who has a diagnosis and wants our help; to change the conversation on dementia and mainstream the rights of those affected by it; and drive the research agenda – working tirelessly to improve support today and unlock the answers for a cure tomorrow.

Alzheimer’s Society is transforming the landscape of dementia forever. Until the day we find a cure, we will create a society where those affected by dementia are supported and accepted, able to live in their community without fear or prejudice.

Forget Me Not

the forget-me-not flower and dementia are linked in the most beautiful way. While dementia causes a decline in memory and cognitive function, the forget-me-not flower symbolizes the not wanting to be forgotten and not wanting to forget, especially by their loved ones.