Bladder cancer is not a rare cancer - it is the 4th most common in men, the 7th most common in the UK overall. Over 10,300 people are diagnosed each year, around half of those will die. Despite this, there is very limited public awareness of the disease and it is a low priority on the public health agenda. Treatments have changed very little over the past 30 years and research is seriously underfunded. Bladder cancer has been called a 'Cinderella' cancer. ABC UK is dedicated to changing this and to giving bladder cancer patients a voice.