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58 %
raised of £1,000 target
by 48 supporters
Matthew Cunningham avatar
Matthew Cunningham

Matthew's GYM and TONEic

Replacing gins with gyms for six weeks for Royal Academy of Dance because I'm helping fund the next young ballet superstar

58 %
raised of £1,000 target
by 48 supporters

Royal Academy of Dance

The Royal Academy of Dance promotes knowledge, understanding and practice of dance internationally. We seek to accomplish our mission through promoting dance, educating and training students and teachers and providing examinations to reward achievement.

Charity Registration No. 312826


The Royal Academy of Dance - where I'm Director of Fundraising and Development - hosts an international ballet competition called The Genée every year (

Its aim is to give the world's most talented young dancers a launchpad into a professional career as a dancer.

This doesn't come cheap - it costs us on average £2,500 to give each candidate their place at 'the friendly competition,' a 10 day experience of study and performance. Yet we charge them only £500 each to enter...and with a new bursary scheme now available, many don't even need to pay that.

So it's my job to find the rest of that funding, and this year I'm hoping to put YOUR money where MY mouth is by embarking on  a six week course of GYM and TONEics.

It will work like this:

  • I will give up alcohol completely for six weeks (with one pre-arranged and unavoidable exception in April!)
  • every time I would have bought a drink - in a pub, in Tesco's on the way home, at the theatre - I will donate £5 by text message
  • every time any of YOU would have bought me a drink, I will ask you to donate £5 (and FYI you'll need to text GYMT79 £5 to 70070)
  • I will complete a new fitness challenge every week and blog about it so you can see how I'm getting on
Simple in concept, nightmarish in please support me if you can, and keep up with my progress at:

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