The emergency situation in Australia has sent shockwaves around the world, and after seeing the horrific footage of dead animals strewn on the roadside, Sheila Manzano, founder of travel and tourism public relations agency Three Little Birds PR (www.threelittlebirdspr.com) was compelled to help in some way.
The agency is reaching out to both the public, and their industry contacts urging for fundraising support.
WWF have stated that 95% of the koala population has been wiped out in the devastating bushfires sweeping Australia, potentially accelerating the extinction timeline of these vulnerable marsupials.
Donations will be strictly funnelled to the Australia Bushfire Emergency appeal via WWF-UK (https://www.wwf.org.uk/) who are partnering with wildlife rescue and care organisations in affected states to carry out work including:
- Providing emergency funds to care for injured wildlife
- After the fires clear, helping restore homes for koalas and other wildlife, planting the first 10,000 trees urgently needed in koala habitats
- Supporting the response, recovery and restoration teams in any other way possible
The WWF-Australia reports:
- More than 8.4 million hectares of Australian land has been burned
- An estimated half a billion animals have lost their lives, 480 million
in New South Wales (NSW) alone
- As many as 8,400 koalas have perished in fires on the mid north coast of NSW
- 50% of the koala population on Kangaroo Island has been lost
A dual national of Australia, Sheila Manzano said "it´s absolutely heart-breaking to see the devastation caused by these wildfires. We´re saddened by the loss of life and for those who have lost loved ones or their homes”.
Having lived on the fringe of Ku-ring-gai Chase National Park in NSW, Manzano recalled "I’ve witnessed bushfires first-hand, but nothing as catastrophic as this. We must do something, now. I’m asking our travel and media contacts to donate so the regeneration work can begin once the flames have all died. In addition to donating our time and resource to this campaign, Three Little Birds PR has kickstarted the monetary contributions”
JustGiving have said "We have all been shocked by the fires affecting
Australia. The devastation to people’s families, homes, livelihoods and the wildlife is unprecedented. We are delighted to be able to support Three Little Birds PR’s fundraising campaign to help raise urgent funds for this cause”.
Dermot O’Gorman, WWF-Australia CEO said "many forests will take
decades to recover and some species have been tipped on the brink of
extinction.” Having expressed his horror at the number of wildlife killed
by the raging fires he has confirmed "this heart-breaking loss includes
thousands of precious koalas”.
O-Gorman went on to say "when the fires clear we will help restore homes for koalas and other wildlife through our ‘Towards Two Billion Trees’ plan to save and grow two billion trees by 2030. This starts with planting the first 10,000 urgently needed trees in critical koala habitat.”
The Australian duo have donated their time and skills to create the powerful campaign imagery which so clearly captures the magnitude of the devastation and threat to the koala.