Simply put, we love rhinos! Our aim is to help the species survive at sustainable levels in their natural habitat. Rhino have been on the planet for 50 million years, and have evolved into their current form throughout that time as the environment and their habitat has changed. They now face their biggest challenge as man restricts their natural habitat and kills them for their horn. They are perhaps symbolic of a struggle between man and the natural world. We aim to help the species survive for future generations.