"PR is seen as a white person's job" said a young black female to me during an interview about her degree dissertation on the topic of diversity in PR.
As the head of an agency in London, I have a deep desire (and responsibility) to change both this perception and the reality of the make-up of our workforce.
TBF is at the forefront of this mission and the funds we raise through this event will help more BAME people to get a chance in a profession which desperately needs greater diversity and, frankly, should just being doing the right thing.
I'm aiming for a sub 90 mins time, 6 mins off my PB...so it won't be a literal walk in the park!
Please give freely :)