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Matt Cross avatar
Matt Cross

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I'm running the Royal Parks Half for Taylor Bennett Foundation because of a stunning lack of diversity in PR

22 %
£455.00
raised of £2,000 target
by 12 supporters
Donate
  • Event: Royal Parks Foundation Half Marathon 2017, 08 Oct 2017

Taylor Bennett Foundation

We train and mentor BAME grads and students to improve diversity in the PR industry

Charity Registration No. 1150556

Story

"PR is seen as a white person's job" said a young black female to me during an interview about her degree dissertation on the topic of diversity in PR. 

As the head of an agency in London, I have a deep desire (and responsibility) to change both this perception and the reality of the make-up of our workforce. 

TBF is at the forefront of this mission and the funds we raise through this event will help more BAME people to get a chance in a profession which desperately needs greater diversity and, frankly, should just being doing the right thing.

I'm aiming for a sub 90 mins time, 6 mins off my PB...so it won't be a literal walk in the park! 

Please give freely :)

Crossy

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