Cineworld are saying Action to their fifth year of partnership with BBC Children in Need. Their All Star cast of staff channel their favourite action heroes to go above and beyond all year long to raise blockbusting totals at every cinema. Just like the superheroes on the silver screen theyve conquered assault courses, hiked miles, scaled mountains, leaped out of airplanes and even dove into the ocean in search of sharks. Theyve shaved their heads, quizzed their customers on every possible genre of film, and even cycled the whole breadth of the country from the (dis)comfort of their foyers. Like all true heroes they show no sign of stopping; raising over £2m in their first four years of partnership. Help Cineworld with their 2020 campaign by sponsoring one of our challenges today.