RAISING AWARENESS
BeingKind will raise awareness about the #BEBLD campaign in the following ways:
Release various campaign posters on social media highlighting each condition Have pages dedicated to different conditions that are affiliated with baldness on the 'BeingKind' website.
Sign-post people seeking further medical information about the conditions to reputable and credible websites
Encourage people to show their support for the campaign by shaving or cutting their hair and then sharing it on social media.
Releasing daily anonymous blogs on social media about peoples personal experiences in dealing with a condition which caused baldness and tips on what helped them deal with the unexpected challenges in their personal and social life.