The money being raised will go to the Middle East Children's Alliance. The Middle East Children’s Alliance is a nonprofit organization working for the rights and the well-being of children in the Middle East. MECA supports dozens of community projects for Palestinian children and refugees from Syria. Since 1988 they have delivered $25 million in food and medical aid to Palestine, Iraq, and Lebanon. MECA welcomes the support of all people who care about children and their future.