8 days of cycling from GENEVA To CANNES ->> 1,000+km & 28,512 m climbing across "Les Grandes ALPES" in aid of  BEATING BLOOD CANCERS. 

inspired by the Courage it takes to fight Cancer, the riders tackle the most grueling climbs of Le TOUR de FRANCE. Dedicated to raising Awareness & Funds in the Advertising, Film & Media world, the Tour arrives mid-week of Cannes Lions International AD Festival. Since 2001 The FireFlies have Fundraised to support clinical and scientific Research into the Causes & Treatment of Leukaemia and other Blood Cancers at The HAMMERSMITH HOSPITAL in London.