The purpose of this campaign will be to raise funds in support of the Cavell Trust. Additionally, it will be a celebration of the Year of the Nurse (May 12th, 2020). The Cavell Trust helps nurses, midwives and other frontline staff who are in need of support, whether it be personal or financial hardship. This year, support for nursing staff will be need more than ever. One of the Cavell Trust’s main fundraising efforts is a 10 for 10 – completing some sort of challenge in a quantity of ten. For example, running a 10k. To stay on brand, the Perfect Ward team will be selecting an individual “10” challenge. Team members can create their own challenges or look to our ideas bank for ideas. The climax of the campaign will be the 10-day countdown to Day of the Nurse, May 12th. On this day we will be releasing a video montage of the Perfect Ward team and our “10 Challenges.”