Ladies Fighting Breast Cancer (LFBC) is a registered charity, in its 21st year, providing personal, emotional and practical support to women with or recovering from breast cancer. LFBC provides a breadth of practical, emotional and physical support including a bursary providing micro-grants to women facing financial hardship, match-funding for real hair wigs and nipple and / or eyebrow tattooing, a Well Woman choir and a closed Facebook group called BreastMates Central, which has more than 310 active members. During the pandemic, LFBC were acutely aware of the impacts that forced isolation may be having on women receiving the devastating breast cancer diagnosis; the Hugs-In-A-Bag initiative was launched to provide practical support, as well as a virtual hug to women going through chemotherapy or radiotherapy treatment. Each bag costs £35 to create; LFBC provide each bag completely free of charge to women across the West Midlands.