Majestic Wine

Majestic Board of Directors London to Brighton Charity Cycle

Fundraising for Alzheimer's Society
£8,755
raised of £10,000 target
Donations cannot currently be made to this page
Participants: John Colley, Alex Jablonowski, Rob Cooke, Jacqui Rouse, Keith Blessley, Matthew Gaunt, Nick Workman, Sue Roberts
Alzheimers Society were chosen as Majestic Wines charity of the year for 22/23 - the partnership will run for 1 year until 31st March 2023, and Majestic Wines colleagues are aiming to raise £100,000 to fund Alzheimers Society services.

Story

Following the success of the 2021 ‘Le Tour de Store’ virtual cycle, this September the Majestic Board of Directors will be embarking on the London to Brighton cycle. 

The 55 mile route will take the Board of Directors from the city streets down to the south-coast. A full-on 16 week training program is in progress to get them all up-to-speed.

The challenge is being completed with the aim of fundraising for the retailer’s 2022 Charity of the Year - Alzheimer's Society, and is taking place during World Alzheimer's Month. The charity was nominated by colleagues from across the business who have been impacted by dementia in various ways.

Majestic CEO, John Colley said:

“We wanted to do something fun to challenge ourselves, whilst raising money for our new charity partners. Many of our colleagues have family members suffering with dementia, and some are carers themselves, so I'm pleased we are partnering with Alzheimer's Society and can make a real difference to the level of support they receive."

About the campaign

Alzheimers Society were chosen as Majestic Wines charity of the year for 22/23 - the partnership will run for 1 year until 31st March 2023, and Majestic Wines colleagues are aiming to raise £100,000 to fund Alzheimers Society services.

About the charity

Alzheimer's Society

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At Alzheimer’s Society we’re working towards a world where dementia no longer devastates lives. We do this by giving help to those living with dementia today, and providing hope for the future by campaigning to make dementia the priority it should be and funding groundbreaking research.

Donation summary

Total raised
£8,755.00
+ £1,027.50 Gift Aid
Online donations
£8,755.00
Offline donations
£0.00

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