The coronavirus pandemic will hit younger workers the hardest, and women the worst according to a study by the International Fiscal Institute with 17% of female employees working in shutdown sectors compared with 13% of men.

Young women are currently being affected by the pandemic in the following ways (source WHO):

• Increase in duties caring for elderly and ill relatives

• Heightened risk of violence in the home

• Reduced access to sexual and reproductive health services

• More likely to have reduced work or business activity leading to having to take high-risk jobs

As the world of work has shifted entirely online for many businesses, now is a good time to develop your company’s digital presence and reach new audiences online.

I am offering my digital marketing skills to small businesses or individuals looking to build their brand in exchange for donations to the Young Women’s Trust.

About the Young Women’s Trust (source Young Women’s Trust)

Vision

Our vision is one where young women have the freedom to choose work that fosters their talents and are paid fair wages in secure workplaces. And society prospers because young women's contribution is valued. 

Mission

Our mission is to give economic power to young women by firing their imaginations and aspirations and raising their voices, by challenging sexist work roles that trap young women in poverty and rebuilding workplaces free from discrimination and inequality.  

Why Support the Young Women’s Trust?

Because economic justice for women is vital for a functioning, fair society. The first step is economic justice for young women. Young Women’s Trust reaches and represents those women. We can make the biggest difference and make it happen early.

About me

I am a London based freelance digital marketer and through miel digital I support businesses born offline to reach business goals using digital marketing tools and strategies. I have 7 years experience working with tech start-ups, digital agencies, and SMEs across e-com, design, lifestyle, and healthcare industries in b2b and b2c. I specialise in content marketing, social media, SEO, and paid ads.

Services

For a £25 donation

• About Us page rewrite A refresh of your About Us page to make sure it reflects the personality of your business.

• 30 min consultation Zoom call on how to make content marketing, social media, SEO, or paid ads work for your business. Do you have specific questions about how to make digital marketing work for you? Ask me anything in a 30 min call!

For a £50 donation

• Series of 4 x 500-word blog posts After you have filled out an initial questionnaire giving some context on your business, goals, and audience, either tell me your ideas for a series of blog posts that you have been meaning to write but haven't found the time, or I will suggest some topics that could resonate with your audience.

• Social media calendar template + 1-month content planning for your business  I will take the burden of having to think of what to post on social media off your hands for a month. The calendar will outline what topics to post about on your blog (1-2 times per week) + 3 social media channels posting 3x times per week. You can duplicate and reuse use the Google Sheets content calendar every month!

• How to build your digital marketing strategy power hour After you have filled out an initial questionnaire giving some context on your business, goals, and audience, I will audit your website and social media channels. During a one hour Zoom call, we will talk through how to build a content strategy that works for your business. You will leave the call feeling clear about how to create a digital marketing strategy that works for your business as well as with fresh ideas on how to grow your business online. 

Email me at matilda@mieldigital.com once you have donated and I can book you in!