Mitchell Adam is a business that prides itself on putting people at the heart of what we do, so it has only been right that every year MA give back, by nominating a charity to fundraise on behalf of. As the end of the pandemic rolled around, I sat down with the Directors to put a plan in place to continue to support our local community, one close to myself, often forgotten or misunderstood.

With the unfortunate passing of close friends family member, and a tough diagnosis within my own, I began reaching out to charities to raise money in support of those effected by a disease often shrugged off, due to a lack of awareness and connoting stigma. Alzheimer’s Society was the charity that stood out to me on the work they complete to enable sufferers, family and carers to get the support they need, despite the lack of government funding.

Alzheimer’s Society support through a multi-faceted approach to help everyone effected via three main avenues:

• Campaigning, to disrupt the stigma and educate those on the causes, symptoms and how to help.

• Research, to attack this disease at the root cause and continue to work on a cure and treatments, as well as understanding how to decrease risk.

• Care, anything from organising activity groups for sufferers and giving tailored advice to families, to helping fund carers in care homes and providing crucial end of life care.

I am incredibly thankful to be a part of a business that has given me the platform to support something incredibly close to me, set up a fundraiser and do our bit. On the 20th of August, the Mitchell Adam team will be taking to Bristol to dodge, duck, dip dive and dodge our way through a 15km Tough Mudder with a total target of £3000.

We will appreciate every small contribution towards this goal and thank you for your support.

- Dan