Kids Alive! 140 Challenge Welcome to the Kids Alive! 140 Challenge. The aim of the challenge is to ask people to sponsor you to do 140 things. Starting this week and running until our anniversary issue on 21 August, there will be themed weeks Creativity, Sporty, Environmental, Learning and Acts of Kindness to inspire you with ideas on how to get involved. Win-Win When you take part its a win-win, because the money you raise will go to the Salvation Army you attend. That means youll be able to see the benefits of all your super sponsorship efforts maybe your Sunday school needs new Bibles, your midweek club needs some art materials or your kids club would like some board games or a games console. The 140 Challenge is your opportunity to help that happen.