The most abused animals on this planet –the farmed animals– are typically overlooked. We want to change that. Veganuary’s mission is to reduce the suffering of these animals by inspiring people to try vegan in January, and throughout the rest of the year. Farmed animals, just like cats and dogs, are able to experience pain and happiness. The mass production of animals for food and clothing has resulted in an industry that cares little for their well-being, and causes them to suffer in innumerable way. Help change the world for animals.