National Maternity Support Foundation

National Maternity Day (29th October) - "Cake Bake for Jake"

Fundraising for National Maternity Support Foundation
raised of £2,500 target
by 16 supporters
Donations cannot currently be made to this page
Participants: Jake Canter
We campaign to protect maternity services to improve maternity care across the UK


The 29th October celebrates National Maternity Day to highlight and recognise excellence in midwifery care. It was established by Andrew and Rachel Canter who founded the charity the National Maternity Support Foundation (NMSF - often referred to as Jake’s Charity) to ensure their son Jake left a positive legacy following his stillbirth on that day in 2005.

It is a day to celebrate the incredible work of maternity professionals often carried out under great stress and pressure. NMSF is asking midwives across the country to hold a “Cake bake for Jake” to mark the day. 100% of all funds raised will ultimately go back to midwives help and support their work through Jake’s Scholarship.


The aim is to bring maternity staff together to remember the positive impact on maternity that Jake has made despite the tragic circumstances surrounding his stillbirth.

The RCM is supporting the day and is asking for people to make a donation for each cake to raise funds for NMSF.


For more information please see



(Donating through Justgiving is quick, easy and totally secure. It’s also the most efficient way to donate and the NMSF gets your money faster and, if you’re a UK taxpayer, Justgiving makes sure 25% in Gift Aid, plus a 3% supplement, are added to your donation)

Thank you in advance of your continuing support and generosity

About the charity

National Maternity Support Foundation (NMSF) is also known as Jake's Charity. It was set up following the tragic stillbirth of Jake Canter due to the nearest hospital maternity unit being closed. NMSF strives to improve maternity services keeping them available, accessible, safe and well resourced.

Donation summary

Total raised
+ £163.39 Gift Aid
Online donations
Offline donations

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