Since 2015, 75 UK wholesale, convenience retail, FMCG and service-provider execs have raised over £673,000 on five industry bike rides for MAG (Mines Advisory Group) the Manchester based charity, awarded Co-Laureate Nobel Peace Prize for international campaigning to ban landmines.
The rides, in Sri Lanka, Laos, Vietnam and Cambodia, have helped MAG save lives and build safer futures for communities ravaged by the effects of war.
Every day, 15 people are killed or injured by landmines and unexploded bombs. Almost half of casualties are children. We ride in support of MAG teams around the world who remove and destroy these deadly items for good from communities affected by conflict. Every landmine and deadly weapon taken out of the ground is a life saved, an injury prevented and a community given the opportunity to flourish.
For 2021 we had been planning a ride in Zimbabwe however, given current events and with heavy hearts, we have decided to push that plan back to 2022. and instead