The MW Tour of Europe is fundraising on behalf of Mates in Mind, a leading UK charity raising awareness and addressing the stigma of poor mental health. Mates in Mind promotes and leads on the development of positive mental wellbeing within the workplace. They work across industries, focusing on construction, as well as related sectors including transport, logistics, manufacturing and others.

Mates in Mind aims to provide clear information to employers about the available support and guidance on mental health and wellbeing, and how they can address this within their organisations.