Story
At Pedigree, we believe every dog deserves a loving home. It's this belief that inspired us to launch the Pedigree Adoption Drive in 2008, and since then we've helped thousands of rescue dogs find happy, new homes. This year, in 2013, Pedigree is making an even bigger pledge to donate 1 Million Meals to rehoming centres up and down the country, because the right nutrition is a key step to a Brighter Future for rescue dogs.
But no dog would find a Brighter Future without all the other amazing things that rehoming centres do everyday to rehabilitate and care for rescue dogs. This includes providing a warm, safe bed to every dog, vet checks, vaccinations, neutering, , and not to mention all the love and dedication that staff give, which is integral to helping each dog's future become brighter.
All of this incredible work is provided for by remarkable charities, who rely on generous donations from the public. This is why we are urging you as part of our campaign to give as much as you can, to make sure these charities can continue to help as many dogs as possible on their way to a Brighter Future.
The money raised will be donated to Association of Dog and Cat Homes (ADCH) approved charities through grants, which will be distributed by Pedigree in partnership with Petplan Charitable Trust, at the end of the year.
Thank you so much for your kind donations, everyone at Pedigree.