Elliot was inspired by Captain Tom and the difficult physical challenge that he set himself and the determination that he showed in achieving his goal.

However, it also brought to mind the number of people who need care and help and support in order to lead independent and satisfying lives. Many of these are in the older age category that Captain Tom belonged to, but tragically (as in the case of Alzheimer's) often much younger, too. That is the reason we chose to support this charity - we thought it was important to remember all of the people who are physically able to reach their goals, but who sometimes have difficulties in other ways.