Children are being targeted in war as never before. Their lives are being torn apart. And the world is sitting back and letting it happen. 

Globally, 28 million have been forced to flee from their homes due to conflict. These children have seen horrors that no child should. They've lost family members and they're missing out on vital protection and education, but the world around us in not doing much.

It's time to say Enough is Enough. On my 50th birthday, please join me to support those innocent children, who's lives have been snatched away from them, by no fault of their's.

A greeting card will cost at least £5 - I know you will choose the best for me! I will love and very much cherish it, especially coming from YOU, but to be true, within a month or two, it will be in my recycling bin. Why not donate that £5 to help, protect, educate and stand up for the rights of Children in War.

I will love that expensive, exclusive gift too, but you know what - with your wishes and my hard work, I have enough in my life. Why not donate that money to help a child in war re-join his/her family.

On my 50th birthday, I have decided to support the Enough is Enough campaign run by the War Child charity. I have set a very humble target of raising £250 for the campaign and I am sure with all your help and support I will easily beat it. On 4th of May, I will personally donate 10% of the funds raised till that day.

Let's make a beautiful world  - TOGETHER!

Rajib Gupta