Rhino Ark raises money for the building of electric eco-fences around mountain ecosystems in Kenya, namely Aberdare National Park, Mt. Kenya and Mau Eburu . This provides an "ark" for wildlife such as rhino, leopard, elephant and mountain bongo but also safeguards vital upland watertable habitats for Kenya.

Car 30 has entered the annual Rhino Charge 17 times and has raised over $200,000 for this noble cause.