We will be taking part in the Prudential Ride 100 this summer in support of an incredible, and perhaps lesser known, charity that we believe absolutely deserves our support. Any and all donations would be greatly appreciated and we have included a little information about the charity below for those of you who would like to find out more.

Founded by the Prince of Wales in 1997, In Kind Direct runs a unique service distributing consumer products from manufacturers and retailers to UK charities working at home and abroad. Organisations benefiting are mostly small, local projects and organisations without the resources of the large national charities. Examples include women’s refuges, youth projects, disability groups, community centres, hospices, children’s homes, elderly people’s support, etc.

Since then foundation In Kind Direct has distributed over £165m million in value of goods to over 8,300 charities.

www.inkinddirect.org