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For the last forty years, over a million olive trees and hundreds of thousands of fruit trees have been destroyed by the Israeli occupation.
Olives are a main financial source of income for around 80,000 Palestinian families. Olive trees account for 70% of fruit production in Palestine and contribute around 14% to the Palestinian economy.
This campaign will target small–scale farmers, low income families, female-headed families, and those disadvantaged from land confiscation and uprooted trees.