Established in 2011 for residents of New York City, Community Youth Sports and Media Movement, Inc. (CYSMM) exists to encourage total health and wellness through educational, sports, and media programming. With a special focus on inner city youth and their families, CYSMM’s core programs engage its participants in: · Media workshops to expose student athletes to educational sports media programming that stimulates intellectual development and the mental skills necessary to groom well rounded athletes. · Media arts training (including workshops on how to produce webcasts, conduct interviews for media broadcasts, and how to use marketing and public relations as communication tools) As a pilot program of CYSMM, the Bronx Knights youth tackle football and cheerleading program is designed to assist its young participants in developing character skills that will prepare them for life experiences on and off the field, and in every facet of their journey into adulthood. Through communal initiatives and common goals, the program strives to broaden the vision of the participants beyond the confines of their immediate environment, encouraging them to commit to excellence. Additionally, the program helps individuals and families become their own best examples of creating and maintaining healthy lifestyles.