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104 %
raised of £26,000 target
by 409 supporters
Kerry Cochran avatar
Kerry Cochran

Sandcastles for Lloyd

We are beach cleaning Rhossil and Oxwich beaches for CALM (Campaign Against Living Miserably) because we want to help prevent young male suicide.

104 %
raised of £26,000 target
by 409 supporters

CALM (Campaign Against Living Miserably)

We provide a helpline, and campaign to help prevent suicide in the UK

Charity Registration No. 1110621


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The Campaign Against Living Miserably
(CALM) is an award-winning charity dedicated to preventing male suicide,
the single biggest killer of men under the age of 45 in the UK. Our goal is a
life less miserable – for you, your friends, your family and for all men.


  • Every day on average 12 men take
    their own life in the UK and three in every four suicides are male (ONS)
  • Of men under the age of 45 in the UK,
    more than 4 in 10 have contemplated taking their own life, but fewer than half
    these men told anyone how they were feeling (YouGov)
  • Only 55% of men who’ve experienced
    depression will tell anyone about it, compared to 67% of women (
    Masculinity Audit 2016
  • HOW?

CALM takes an active and positive
approach to changing this unacceptable picture:


  1. operate on the frontline, delivering services for men who are in crisis or
    distress, as well as supporting the people around them and those who’ve been
    bereaved by suicide


  1. the same time, we look to the future and our ultimate goal of long-term culture
    change, running campaigns that drive awareness and change attitudes so that,
    over time, fewer men will need our services or feel suicide is their only


At the heart of CALM we strive to
understand exactly how men think, feel, behave and experience the world, so
that we can reach them on their own terms and on their own turf. CALM is a
platform for expression and collaboration, where we actively reject living
miserably to embrace and celebrate all interpretations of masculinity

Frontline services: Anyone can hit crisis point. We run a free and confidential helpline and webchat – 7 hours a day, 7 days a week for anyone who needs to talk about life’s problems. We support those bereaved by suicide, through the Support After Suicide Partnership (SASP).

  • Communities
    Together we’ll help our boys, our dads, our mums, brothers, sisters, friends and colleagues. We spread our message and facilitate supportive spaces in workplaces, universities, pubs, clubs and prisons across the country – so that people feel empowered to share their experiences and get the help they need before they reach the point of crisis.

    Everyone has a part to play. We campaign with media partners, brands and ambassadors to spread awareness of suicide and its devastating impact with campaigns like #Project84, #DontBottleItUp and The Best Man Project. We challenge boring male stereotypes and encourage positive behavioural change and help-seeking behaviour, using cultural touch points like art, music, sport and comedy.

  • CALM was founded in 2006, and in the
    first ten years of operation has helped treble awareness of male suicide in the
    UK (YouGov)
  • National awareness of the issue of male
    suicide currently sits at 40% (YouGov)
  • CALM receives in excess of 6,000 calls
    to the helpline/webchat and 40,000 unique website visitors each month
  • Demand for CALM’s services are steadily
    increasing; currently someone tries to access the helpline/webchat every two


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