This year, St James & St William West London and its contractors will be taking on The Zoo Ride! 110km from London Zoo to Whipsnade Zoo and back. We are doing this to raise money for our partner charity KEY4LIFE.

We have been supporting Key4Life for 4 years, achieving life changing fundraising goals and supporting their programme participants into employment at White City with our committed contractors. 

The mission of Key4Life is to reduce youth reoffending through the delivery of an innovative rehabilitation programme to those in prison and those at risk of going to prison.

The cost of putting one participant through the Key4Life programme is £5,000 versus the average annual cost of a prison place in England and Wales of £37,000.

14% of those who have been through Key4Life's prison and preventative programmes have re-offended, compared to the national proven re-offending rate of 64% one-year post-release.

We would really appreciate your support. Please dig deep for a great cause and a commendable effort!