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38 %
raised of £1,500 target
by 26 supporters
Mogsy Ford avatar
Mogsy Ford


Extreme Challenge to reduce young cardiac death for Jay's AIM because we can all make a difference!

38 %
raised of £1,500 target
by 26 supporters

Jay's AIM

We educate, teach CPR and supply AEDs to prevent sudden cardiac death.

Charity Registration No. 1176807



In June 2017 we tragically lost my daughter Sam’s fiancée Jay aged just 28, who passed away whilst out for a run on his first Father’s Day from a sudden cardiac arrest, leaving Sam and my little grandson Remy aged 8 months.  Jay wasn’t aware but he had a heart condition called Right Ventricular Arrhythmogenic Cardiomhyopathy (ARVC).

The family have set up a charity called Jay’s AIM to help reduce the number of young people suffering sudden cardiac death in the South West – an area he lived in and loved.

The AIM stands for Assess, Inform and Make a Difference – the charity is already making a difference!  They are promoting local cardiac screening sessions, providing free CPR/AED training and supplying defibrillators (AED’s) to venues in need across the South West.

We have decided to do a massive endurance Swimrun challenge on June 9th to raise funds for Jay’s AIM, in Jay’s memory – the Isles of Scilly World Series Swimrun, an event that will take us around 8 hours! All competitors race in teams of 2 – our team name is “4Jay’sAIM”

In the endurance sport of Swimrun there are no transitions, as in a triathlon, so we will be swimming from island to island in our trainers and running across the islands in our wetsuits with 18 miles running and 5 miles swimming!  It’s the longest event we have ever done and a huge challenge as Mogsy could only run a mile 7 months ago, following a slipped disc and a foot injury.

We are finding the training tough – we are getting older – at 56 and 62 we are sure we will be the oldest competitors!  The water will be COLD with strong currents – it’s 30 miles out in the Atlantic, not the flat Med we are used to swimming in.  We are just aiming to meet the 3 cut-off points along the way and finish within the 8 hour cut-off.

We are hoping to raise £1,500 which is the cost of a new defibrillator.  We have funded the event totally by ourselves so 100% of sponsorship goes to the charity.

Please take time to watch this video of the work Jay'sAIM are doing - I am so so proud of my lovely, very strong daughter Sam - the work they are doing is awesome - thanks so much for the donations so far xx 

Losing Jay has left a huge hole in Sam and the family’s lives and we really want to help prevent this happening to others.  12 young people die from sudden cardiac arrest each week in the UK, also without prior symptoms.  Please donate whatever you can to support this amazing charity.

We know Jay will be with us on the day and we hope we can do him proud.

Thank you so much

Mogsy & Richard xx

Read more about Jay’s AIM at

Read more about the event at

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