Marketing professionals from brands, agencies and media owners are once again coming together for another Sprintathon on 7 June in Battersea Park to raise money for Stand Up To Cancer and The Marketing Society. Sprintathon is a marathon relay race, in which 105 teams of four will complete a relay of 400m (100m per person) back-to-back until they collectively cover 42.2km, the distance of a marathon. The annual mass participation event, hosted in partnership with Cancer Research UK, has been described as a mash-up of the 60s British game show Its a Knockout, the Olympics and a school sports day and raised over £100,000 last year! All funds raised will be split equally between Cancer Research UK's Stand Up To Cancer campaign funding life-saving research and The Marketing Society to support the rising talent of the future.