raised by 148 supporters
Pippa Middleton avatar
Pippa Middleton

Vasaloppet 90km Cross Country Ski Challenge

Fundraising for Magic Breakfast

raised by 148 supporters
  • Event: Vasaloppet Cross Country Ski Challenge

Magic Breakfast

Up to 700,000 children arrive at school too hungry to learn every day. Magic Breakfast works with primary schools across the UK with the aim to make sure every child has access to the right fuel for learning to reach their full potential. Go to www.magicbreakfast.com for more details.



My brother and I are raising money for Magic Breakfast, a small registered charity that fights child hunger through breakfast clubs and delivering free breakfasts (bagels, cereal, juice and porridge) to thousands of state primary school children in the UK particularly our inner cities.


The challenge: Vasaloppet is an annual long-distance (90km) cross-country ski race held on the first Sunday of March in Sweden between the village of Salen and Mora. It is one of the oldest, one of the longest and considered the biggest cross-country ski race in the world.


The charity: Magic Breakfast has been providing free breakfasts for nine years to UK primary schools where over 50% of pupils are on free school meals. The charity, which won a ‘Big Society’ award last year, provides food for 6,000 children in 200 schools, in some of the most deprived parts of the country and is struggling to meet the increased demand. An astonishing 32% of children arrive at school without having had breakfast, undermining their ability to learn and achieve so this charity provides a practical, immediate solution to the problem of child hunger and improved child energy and concentration levels.


The support: There are still 80 schools on the Magic Breakfast waiting list and with funding they could be feeding the children in these schools within weeks. Only £42 provides a child with a nutritious breakfast each school morning for a whole year and £2,500 is enough to run a entire school breakfast club in school for a year.


The stats: An interesting read about Magic Breakfast and the importance of breakfast clubs on Channel 4 News website: Breakfast club boom reveals reality of child poverty.  

93% of Magic Breakfast partner schools saw increased concentration and energy in class with the breakfast club 


88% of schools have seen an improvement in attainment and attendance 


94% of schools have seen healthier eating habits in the children attending.  


Donating through JustGiving is simple, fast and totally secure. Your details are safe with JustGiving – they’ll never sell them on or send unwanted emails. Once you donate, they’ll send your money directly to the charity and make sure Gift Aid is reclaimed on every eligible donation by a UK taxpayer. So it’s the most efficient way to donate - I raise more, whilst saving time and cutting costs for the charity.


So please dig deep and donate now.





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