It's true - every day 18 people have their lives changed forever and the tragedy is that mostly this affects children, who are just playing.

It is a cruel, capricious act of deliberately maiming/hurting/killing people and in Syria is is becoming worse, with remote controls and fridge doors acting as booby traps in peoples' own homes when they return.

This is a charity whose aims are close to my heart and we are planning 2 events for the Heroes in my company, one of which is now completed.

We rode over 12-13 August from VMI's London HQ to the Bristol branch - 232km in 2 days off-road (much harder than road-cycling) and then plan on 12-13 September, to cycle from London to Amsterdam, for the start of the international IBC Television symposium.  This 257 mile trip (including ferry crossing) will take us also 2 days and we hope that individuals and companies will give generously.

You are welcome to donate to our cause through JustGiving, or as a company, you can sponsor our ride with a donation and we will include your logo on our team shirts and VMI news site  (Note logo inclusion for jerseys closed 27 July).

Even £10 will help and you can send £10 automatically by texting VMIH47 £10 to 70070.

I have used Justgiving for a long time and they promise that your details are safe with JustGiving - they'll never sell them on or send unwanted emails. Once you donate, they'll send your money directly to the charity. So it's the most efficient way to donate - saving time and cutting costs for the charity.

Thank you for reading my story, now please help these victims, whose lives were irrevocably changed in an instant.

Visit the VMI News Page for the latest updates  http://vmi.tv/news/article/235