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77 %
raised of £2,000 target
by 59 supporters
Dean Newcombe avatar
Dean Newcombe

Walk4Work - A Campaign for People Tree Foundation

Walking across Japan from east coast to west coast for People Tree Foundation because garment workers deserve safe working conditions

77 %
raised of £2,000 target
by 59 supporters

People Tree Foundation

We raise funds to help to alleviate poverty & create livelihoods

Charity Registration No. 1126532


Thanks for taking the time to visit my JustGiving page.

If you would like to donate by text, please text PTFT60 followed by your donation amount, either £2, £5 or £10 to 70070 eg. 'PTFT60 £10' to 70070

The Project
Dean Newcombe (People Tree Ambassador and Model) and Sofi Bevan (People Tree Model) will walk approx 420km this Christmas. From Christmas Day to New Years Day we will walk from Japan's East Coast in Chiba to Japan's West Coast in Niigata to raise awareness for Fair Trade production, the conditions of garment manufacture in Bangladesh and to raise funds for People Tree's charity to create further opportunities for future Fair Trade workers.

Walk 4 Work
The idea is to mimic the conditions of the sweatshop workers of India and Bangladesh. Substituting walking for working. It is suggested labourers are enduring 14-16 hours / day and receive only 1 day off every 2 weeks in the worst conditions. Our plan is to walk 16 hours daily for the entire week. 7 days. 6am to 10pm with 1 hour of break / daily. Not giving up will ultimately be more important than the numbers. A true endurance challenge.
To raise awareness for Fair Trade and manufacture conditions in Bangladesh. We are running this fundraiser to raising money for People Tree's training projects in Bangladesh.
Christmas day we will settle in Choshi in Chiba. Boxing day, 26th of December their journey will begin.
Our journey will finish 10pm on New Years Day, 1st of January 2015
This is our way of giving a Merry Xmas to those who need it!
Dean Newcombe - Leader of the organisation Intrepid Model Adventures and People Tree ambassador. Walking with Sofi Bevan - Model and TV presenter. We would like to make our adventure open to YOU. You may join any day of the route, or any part of the day. The pace is slow, so anyone is welcomed from 1 hour to 7 days.

From Choshi, Chiba, Japan's East Coast to Niigata Prefecture on Japan's West Coast. Covering 60km / day, and stopping in Ibaraki prefecture, Saitama Prefecture, Gunma prefecture and Nagano prefecture along the way.

It is suggested that a female garment worker enduring such long working hours would need a minimum of 2,700 calories daily. In fact most workers are eating 3 meals of only 4-600 calories a day, creating a huge deficit in calories leading to sickness and fainting during work. Sofi and I will try to also mimic calories and foods. No energy bars and sports drinks, but instead 3 x 600 calories for Sofi and 3 x 800 calories for Dean (calculated roughly by weight). 

Many thanks for supporting us & giving generously to this great cause! 


We really hope that you will support us on this test of endurance. Please also spread their story using the hashtag #walk4work and @peopletree and help raise awareness for garment workers who work in sweatshop like conditions, and promote the fact that change is possible through Fair Trade!


Please donate generously though JustGiving and share the link with your family and friends, the aim is to raise £2000 for Swallows!

Donating through JustGiving is simple, fast and totally secure. Your details are safe with JustGiving – they’ll never sell them on or send unwanted emails. Once you donate, they’ll send your money directly to the charity. So it’s the most efficient way to donate – saving time and cutting costs for the charity.

X Dean & Sofi

Please join us on Facebook too:




  • Fair Trade supports childrens education in Bangladesh
  • Patagonia official supporters of #Walk4Work! +8