28 million people in the UK live with persistent pain. It can have a devastating impact on all areas of someone's life.

Misconceptions and misunderstandings dominate public beliefs
about pain. These misconceptions act as barriers to good quality,
evidence-based care. Over the past 50+ years scientists have learned a great deal about how pain works but that information has not necessarily filtered through to the person on the street.

The Flippin’ Pain public health campaign is tackling this
head on. Our mission is to change the way that people think about, talk about and treat persistent pain. Flippin’ Pain delivers scientific information to the public and health care professionals, packaged in a fun and engaging way to communicate key messages.

Now the Flippin’ Pain Peloton is going on tour. I'm part of a  team of clinicians, academics and people who live with pain cycling across Lincolnshire with the aim of raising awareness of the Flippin' Pain campaign and raising funds for Pain Concern. We will be
cycling from town to town throughout Lincolnshire, offering a smorgasbord of community engagement events and delivering pain science education.

As part of this, we are partnering up with Pain Concern (https://painconcern.org.uk/), a UK charity focused solely on helping people with pain. It aims to raise awareness about pain and improve the provision of pain management services throughout the country. It strives to support people with pain and those who care for them. Central to the services Pain Concern offer is their Pain Support Helpline (help@painconcern.org.uk telephone 0300 123 0789). The helpline offers confidential, anonymous, and free telephone/email services to individuals in the UK. Calls and emails are answered by trained and skilled Helpline volunteers with the aim to support and empower callers. This includes providing callers with the information and tools they need to manage their pain better.

The cyclists on the Flippin’ Pain Peloton tour are raising money for Pain Concern to help them to continue in their vital work. So the money you donate will go to Pain Concern.

Thanks so much for your donation!