The activation will feature props and costumes from Heartstopper, with fans able to bid both in-store and online. The auction is designed to celebrate the themes at the heart of the show - connection, identity, belonging and community - while raising money for LGBTQ+ causes during Pride season. Importantly, we intentionally wanted this to feel inclusive and fan-first, so the auction itself will be open to all fans, not just Priority customers.

Together, the charities reflect a broad range of issues impacting LGBTQ+ communities today - including youth support, mental health, sexual health, family support and community belonging.

The campaign is intended to celebrate the positive impact Heartstopper has had on LGBTQ+ audiences and communities, while also creating tangible support through fundraising and visibility for LGBTQ+ organisations.

At Proud 2 b Parents, we know that every family’s journey is unique, and sometimes navigating challenges can feel overwhelming. That’s why we’re here—to offer guidance, understanding, and practical support every step of the way. Whether you’re seeking advice, resources, or simply a friendly voice who understands, our team is committed to helping you feel confident, empowered, and proud of the progress you’re making. We’re here to listen, to share, and to make sure no family has to face life’s hurdles alone.