You will have seen that Kevin Sinfield has just been announced as one of our guest speakers at the BDMA Conference next year.

Kevin is a highly motivational and inspirational figure, having enjoyed a very successful rugby league career. More recently, he has devoted a significant part of his life to raising funds for the Motor Neurone Disease (MND) charity, in support of and in the memory of his close friend and former rugby league teammate, Rob Burrow.

The starting theme for Kevin’s fundraising efforts came from Rob Burrow’s rugby league shirt number — 7. His initial challenge was to run 7 marathons in 7 days. His fundraising exploits have spiralled from there!

Taking inspiration from Kevin’s not-insignificant achievements, Adrian Jolly (BDMA Chair) and his good friend, Dave Wheadon (CEO, NCCA), have decided — or perhaps been gently persuaded — to take on their own personal challenge. Some of you may have noticed, and indeed suggested, that they appear to be carrying one or two excess pounds. Whilst this is, of course, entirely unfounded, they have committed to losing 70 lbs in 7 months (5 stone) — starting on 1st November, with a finish line of 31st May 2026, the week before conference.

It has been suggested by the BDMA team that their respective weight-loss efforts should be linked to a good charitable cause, and as such a JustGiving page has been set up.

Every penny raised will go directly to the MND charity, helping support those living with this cruel and unforgiving disease, and continuing the legacy Kevin and Rob have championed.

To keep themselves accountable, they are making this journey public and inviting all their friends, colleagues, and families to support them. Their weight loss program will focus exclusively on diet and exercise, with no injections or medical interventions allowed.

We will be asking for donations along the way, turning their personal challenge into something that can make a real difference.

The great weigh-in began on 1st November!

If you would like to donate, please do so here.

Regular progress updates will be provided!