Cadbury, turns 200 this year - the nations favourite chocolate has brought moments of joy for generations by people of all ages; it forms part of our happy memories.

Every 3 minutes dementia steals a happily ever after. Research is our only chance of changing the ending for people affected by dementia.

Alzheimer's Research UK is the leading dementia research charity - your donation helps their scientists and researchers find new ways to diagnose dementia, develop new treatments and ultimately find a cure.

On Friday 14th June 2024, colleagues will be cycling one of three routes (50 km, 100 km or 200 km) starting and ending in Bournville, the home of Cadbury, to raise money for Alzheimer's Research UK. Every donation is greatly appreciated.