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Every year, we at Cave Direct raise money for Hackney Night Shelter, a local charity doing vital, hands-on work to support people experiencing homelessness across Hackney.
Hackney Night Shelter provides safe overnight accommodation, hot meals and essential support for those who need it most. Beyond emergency shelter, they work closely with guests to help them access longer-term housing, healthcare and practical support, offering dignity, care and stability at a time when it’s needed most.
Throughout the year, we raise funds through a mix of community events, brewery support and personal challenges, all centred around the Cave Direct and Beer Merchants family.
In 2026, members of our staff and customers will be running the Hackney Half on behalf of Hackney Night Shelter, taking on the challenge to raise vital funds for the charity.
Alongside this, we host a range of charity-focused initiatives, including:
Charity nights at Beer Merchants Tap with raffles and prize draws
Prizes and experiences generously donated by our brewery partners
Beers donated by breweries and sold in-venue, with proceeds going directly to the shelter
One-off fundraising events and seasonal campaigns
Thanks to the continued generosity of our brewery partners, staff and customers, we’re able to turn great beer, shared experiences and personal effort into meaningful support for the local community.
