Fundraising for The Toy Trust
raised of £5,000 target
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May Mayhem!
Campaign by The Toy Trust (RCN 1001634)
31 Day of fundraising for the Toy Trust throughout May 2023


Character Group are answering the call of the May Mayhem Toy Trust Challenge.    Previously we’ve built rafts in Berkshire, cycled to the top and bottom of the UK, and climbed the 3 highest Peaks in UK, but this year we are getting everyone involved.

We’re empowering the whole Character Team in all 5 of our global offices to take to the pavements, parks, hills, subways, trails, pathways and treadmills to see if we can walk round the UK. We’re asking the whole company, each and every one of us, to log their steps throughout May with a target of The Character Group doing 25.5 Million steps - the equivalent of walking 18,000km round the coast of the UK.  By tackling it as a team and all contributing it should be a walk in the park….

Teams are made up of people from all 5 different offices Hong Kong, China, Scandinavia, Oldham and New Malden, across all business divisions and departments.  Together, and with your help, we hope to raise lots of money for 2 fantastic children’s focussed charities. 

More info can be found on the Toy Trust here: and monies raised are used to support disadvantaged children in UK and abroad.

All great journeys start with one small step. 

Please give generously. 

Jon Diver MD – “We feel privileged to work in a fantastic industry and support it’s amazing charities.  We’re excited to see how big this can become getting the whole team involved”

Kiran Shah MD - “ The Character team is inspired by the May Mayhem Challenge. We hope you are inspired to support us on our “journey” around the coast of UK”

About the campaign

31 Day of fundraising for the Toy Trust throughout May 2023

About the charity

The Toy Trust

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RCN 1001634
Founded by the BTHA, the Toy Trust- the industry’s charity- exists to raise money predominantly from the toy industry, its suppliers and friends; and distribute the money raised to charities helping disadvantaged and disabled children within the UK and abroad.

Donation summary

Total raised
+ £670.25 Gift Aid
Online donations
Offline donations

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